{"id":2042,"date":"2026-04-17T10:52:04","date_gmt":"2026-04-17T10:52:04","guid":{"rendered":"https:\/\/zephyrsys.us\/index.php\/2026\/04\/17\/sita-ceo-data-gaps-limiting-roi-on-record-50b-airline-tech-spend\/"},"modified":"2026-04-17T10:52:04","modified_gmt":"2026-04-17T10:52:04","slug":"sita-ceo-data-gaps-limiting-roi-on-record-50b-airline-tech-spend","status":"publish","type":"post","link":"https:\/\/zephyrsys.us\/index.php\/2026\/04\/17\/sita-ceo-data-gaps-limiting-roi-on-record-50b-airline-tech-spend\/","title":{"rendered":"SITA CEO: Data gaps limiting ROI on record $50B airline tech spend"},"content":{"rendered":"

Airlines are increasing technology spending at record levels, but fragmented data systems remain a major obstacle to improving efficiency, resilience and on-time performance, according to <\/span>SITA\u2019s 2025 Air Transport IT Insights<\/span><\/a> report.<\/span><\/p>\n

Carriers invested $36 billion in IT in 2025, equal to 3.6% of revenue, as they looked to strengthen day-to-day operations and reduce the cost of disruption. With flight delays costing the industry an estimated $30 billion, the pressure to turn technology into measurable operational gains is especially acute for low-cost and regional airlines, where margins are tighter and schedule reliability is critical.<\/span><\/p>\n

Data-driven decision-making is now a strategic priority for 83% of airlines, but nearly half of carriers (49%) say data integration remains the biggest barrier to achieving consistent real-time performance. That gap is especially relevant for smaller and point-to-point operators, which depend on fast turnaround, efficient aircraft utilisation and close coordination with airports and ground handlers.<\/span><\/p>\n

Artificial intelligence is emerging as a key tool for airline operations, with 63% of carriers already using AI in operations control. Generative AI is now the top investment priority for 79% of airlines over the next 12 months, but adoption for cross-partner tasks, such as turnaround monitoring, remains low at 17%, suggesting that many airlines are still using AI mainly within their own systems rather than across the wider operation.<\/span><\/p>\n

SITA chief executive David Lavorel said the industry\u2019s central challenge is not a lack of technology, but a lack of connected data across systems and partners. \u201cWhere data does not flow freely across systems and partners, investment cannot fully deliver what it was designed to unlock,\u201d he said.<\/span><\/p>\n

Security, digital identity and sustainability are also moving up the agenda, but the same data-sharing problem continues to limit progress. For airlines, the message is clear: technology spending is rising, but the real competitive gain will come from linking systems well enough to improve punctuality, turnaround performance and operational control.<\/span><\/p>\n

The post SITA CEO: Data gaps limiting ROI on record $50B airline tech spend<\/a> appeared first on Aviation Business News<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Airlines are increasing technology spending at record levels, but fragmented data systems remain a major obstacle to improving efficiency, resilience and on-time performance, according to SITA\u2019s 2025 Air Transport IT Insights report. Carriers invested $36 billion in IT in 2025, equal to 3.6% of revenue, as they looked to strengthen day-to-day operations and reduce the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2042","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/zephyrsys.us\/index.php\/wp-json\/wp\/v2\/posts\/2042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zephyrsys.us\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zephyrsys.us\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zephyrsys.us\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zephyrsys.us\/index.php\/wp-json\/wp\/v2\/comments?post=2042"}],"version-history":[{"count":0,"href":"https:\/\/zephyrsys.us\/index.php\/wp-json\/wp\/v2\/posts\/2042\/revisions"}],"wp:attachment":[{"href":"https:\/\/zephyrsys.us\/index.php\/wp-json\/wp\/v2\/media?parent=2042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zephyrsys.us\/index.php\/wp-json\/wp\/v2\/categories?post=2042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zephyrsys.us\/index.php\/wp-json\/wp\/v2\/tags?post=2042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}