Latvian airline airBaltic has partnered with InterLnkd to integrate AirMall into its Skynet onboard Wi-Fi portal, becoming the first Starlink-connected carrier to launch an “in-flight shopping mall experience” for its passengers. The retail channel allows travellers to access more than 20,000 brands on their own devices without onboard stock or crew involvement.
The provider-agnostic solution offers tailored recommendations and flexible post-flight delivery options. With the addition of AirMall, InterLnkd joins a group of Skynet partners including Booking.com, SIXT and GetYourGuide.
The system uses an intelligent matching engine to curate products based on passenger profiles and destinations. The marketplace can be deployed across fleets with no additional onboard hardware or software required and plugs into any existing captive portal.
“By adding AirMall to our new Skynet platform, we’re giving passengers a new way to shop in flight from their favourite brands. With curated products, home delivery, and airBaltic Club points earned on every purchase, AirMall is an important step in building on our investment in in-flight Wi-Fi and expanding what we can offer our customers onboard,” said airBaltic’s vice president, customer experience and insights, Natālija Kuzmina.
The post airBaltic launches onboard “shopping mall experience” appeared first on Aviation Business News.
Leave a Reply